Matt Slan – President and CEO
Matt has been a fixture in Canadian basketball for over eight years. After graduating with a Bachelor of Management Degree from Dalhousie University, Matt gained experience working with Canada Basketball, college basketball, club basketball, and sports media prior to starting Slan Sports Management in (SSM). His diverse background brings a unique perspective to the basketball management industry. Matt started SSM in 2009 while working at Rogers Sportsnet. Through his connections there and at Canada Basketball, where he worked in multiple capacities prior to starting at Sportsnet, Matt recognized several glaring deficiencies in the representation that Canadian athletes were receiving; mainly that they were under-marketed and that they did not receive enough personalized attention. Many players’ agents were acting merely as brokers, interested only in quick paydays and neglecting the long-term outlook of their clients’ careers. Matt based SSM on two principles: to increase the notoriety and respect for under-valued Canadian basketball players worldwide, and to construct long-term, strategic plans that give his clients the best shot to play at the highest level possible. Matt has since created the only true, full service agency in Canada, and has gained a reputation throughout the basketball industry as being an honest and hard working agent who helps his clients maximize their results.
Jason Ronsley – Marketing and Player Relations Manager
Jason is a graduate of the Bachelor of Commerce program at Queen’s University where he specialized in Marketing, Negotiation Theory, and Statistics. He joined SSM in 2012 and has since become the leader of Matt’s support team. Jason is often the first line of communication for our clients when dealing with the day-to-day issues of playing professionally overseas. He is also an expert at marketing our clients through our website and through various forms of social media. Finally, Jason uses his knowledge of basketball and statistical analysis to help support Matt in creating the long-term strategies for our clients.
SSM’s management style is unlike that of any other company. We pay attention to the details of an athlete’s career. SSM works with our athletes to carefully craft a five-year career plan. By identifying our athletes’ long- term goals we will help steer them on the path to success, day-by-day, month-by-month and year-by-year.
The business of sports is changing; athletes need managers looking out for their best interests at the present time while also looking one step ahead.
Slan Sports Management understands the needs of professional organizations.
Teams may need some or all of the following from their prospective players:
SSM recognizes the uniqueness of each team’s requirements, and along with our partners around the world, will help your organization find the right player to fill your specific needs.
SSM is in discussions with professional teams in Canada, U.S. and Europe on a daily basis. SSM can help your business reach your target market by developing tailored strategies aligned with your firms’ marketing objectives to maximize your return on investment.